About

Hi, my name is Jen

I’m a Fashion enthusiast working in the tech industry and currently on the adventurous road to create my own fashion tech startup. About a year ago, I finally decided to follow my dream and this was the moment when my journey began. I have this clear vision in mind, that pushes me everyday actually bringing this idea to life. Of course I knew it from the beginning that it will be a rocky path with lots of challenges to cope with. And of course I was not ready for it!

You all know this, when starting something new, the first step is the hardest. In that first moment, you’re all alone with your ideas and a white paper in front of you. My first step was about making myself confident with my strengths. I studied International Business, had a semester abroad in the US, finished with a bachelor’s degree and started working in the IT industry where I was working since a few years as a consultant. Actually I just needed to realise that I have the ability, the strengths and the required education to create something new on my own. And now I’m able to combine my years of experience from tech with my passion and hobby, Fashion.

Realising my idea means also creating something completely from scratch. Means also tremendous change in my life. Change in my job career plans, change to my family life, change to my entire future plans! To deal with change, I needed to adapt to the new requirements and the first step for that was setting up a master plan. With setting up plans, I was already familiar, I felt quite comfort with that! As a management consultant and project manager for digitisation, I knew how to setup plans, work packages or tasks, even when there’s nothing in place. I structured everything out. Wrote plenty of lines. Drew a bunch of scribbles. Threw away tons of papers, then started all over again and so on. Like I did a hundred times before. So far, I worked hard in my former job to achieve best results and success. I enjoyed working on innovative projects, in global project teams. Even though I made it to become the Marketing Lead of a mid-size company. And now I’m about to let everything go, what I achieved so far.

But all of the sudden, it became all clear to me and I thought, if I’m not starting now, I will never start! I will actually never follow my dream! I realised the only thing preventing me to start was letting everything go, what I built up and achieved so far. From that moment, when I realised and really felt this fact, I was free and ready to take on the next step.

Since that day, it makes me feel like I’m filling my life with something meaningful I love, I stand for and I fight for. But it still means to go down that road full of anxiety, gravity and uncertainty. You definitely need support to keep your heads up on that. That’s now the point where I’m so overwhelmed with happiness to have such a lovely family. A family who is standing behind me and supporting me on from day one. By the way I’m living with my husband together with his two youngsters in the area of Munich. For my startup office, I was setting up my dream office in our house. I will introduce you to my creative working space in the next blog post, where I’m sitting so often like now – day and night.

After months of generally learning, concretising my ideas into a real plan, building a team – I asked myself – why not sharing my journey with others? For sure there are people like me out there who also want to launch their own business, who need inspiration how to start or how to solve every day’s troubles? That’s how the idea of this blog came to life. The aim of my blog is to share my journey of creating a fashion tech startup and therefore to inspire and encourage others to do the same!

You are asking yourself now what the business is about I’m launching soon? It’s about solving everyone’s problem in the world of not knowing what to wear! I’m working on a special project, that can help any of you to solve that problem! My daily struggle since forever – I can’t find something to wear, but I have a ton of clothes! To me it seems like a miracle. Even when I was just shopping! I always look into my closet and there is nothing inside I can wear on a certain day for a particular occasion. It seems that nothing fits together. I have that problem since ever! I also did so many shopping failures and bought things that I was not wearing at all. Always in that moment of purchasing, I am so convinced that I need that certain item! Also in fact I’m a shopping addict – you can ask any of my family or friends – they will agree!

So, I analyzed my behaviour the last months and completely changed myself! I start now to share my story with you, how I solved my daily struggles on how to get dressed in the morning. The idea is now to take all my acknowledgements and everything that I learned about better styling and shopping the „right“ things into this blog in order to help and inspire others who are having exactly the same struggles for getting dressed. Creating and starting a blog around outfit creation has been one of my personal wishes, I worked also a long time for. My challenge will be, that I’ve never been a person who is extroverted enough to share personal and intimate things with others, that’s why it probably will take me a while to get used to it. Also, you might wonder why I write this in English, even though I’m a German! The reason for this is pretty much because I want to reach to all around the world. To all of you, who are having the same challenges as I do.

But where to begin when starting a new blog? Does this world really need another blog about outfit and shopping inspiration? Is it not 10 years behind for running a blog in 2019? Is there still a demand for launching a new blog about outfit inspiration and shopping out there? Even though Instagram and all other social media channels are overwhelmingly full of all those perfectly dressed and prepped girls? My answer is still yes! Instead of only showing results – I will involve you in the daily process of getting dressed! Another fact that I just realised when reading the book „The new Fashion Rules“ by Victoria Magrath, is that Social Media and Blogging will never go away. It is the most powerful and personalised tool that we all have available. We just have to use it.

Stay ahead of the game, learn the new rules and make the most of your opportunities. This world is there for the taking.

– Victoria Magrath

You’re now deciding to follow me and my journey? Let me give you some expressions of what you can expect reading in this blog from now on. I’ll have two sections on my blog, firstly the „Tech Talk“ that is about planning, creating and running a startup and the second part is about Outfit planning, shopping and creating:

– My daily Outfit routine – What to wear for Work, for a casual day in the city, for a dinner out or on a trip? I will find out the best looks that work out for me – and if you love my style, you can shop your favourite pieces in the posts instantly
– I’ll feature regularly a Must-Have piece, you’ll definitely need to have in your closet
– I’ll share the Wishlist of all my dream pieces with you

Make sure to subscribe, so you don’t miss a beat!

Love, Jen

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